Halperin rubs Magic Lamp

First out the gate are 'Maze,' 'American Chai'

NEW YORK — Marc Halperin, former general sales manager of Fine Line Features and Miramax Films, has formed Magic Lamp Distribution Services. Company will distrib pics, while Halperin will serve as a distribution and marketing consultant for emerging filmmakers.

Marla Lewin Halperin will coordinate all publicity and promotional activities for the nascent shingle.

“We see ourselves as a new breed of producer’s representatives, because we can service the producer on so many levels,” said Halperin. “We will act as a sales agent for those needing this service. As consultants, we will also aid in the creation of marketing strategies and liaison with studios or other distributors to ensure the maximum return on investment.”

The company will work closely with producers, from pre-production to the fest circuit.

‘Maze’ path

Kick-starting the operation, Magic will distribute “Maze,” penned and directed by Rob Morrow and starring Laura Linney; and Anurag Mehta’s “American Chai,” winner of the audience award at this year’s Slamdance Film Festival.

Halperin served as the national sales manager for Universal Special Projects, responsible for the re-release of Alfred Hitchcock’s “Rear Window,” “Vertigo,” “The Man Who Knew Too Much,” “The Trouble With Harry” and “Rope.” He also packaged “Repo Man” for re-release.

Miramax background

At Miramax, Halperin was senior veep and general sales manager from the late 1980s through the mid-1990s. He worked on the release of “Sex, Lies and Videotape,” “The Crying Game,” “Cinema Paradiso” and other pics. As veep and general sales manager at Fine Line, Halperin worked on the distribution of such pics as “Shine,” “Hoop Dreams,” “Saving Grace” and “Before Night Falls.”

A frequent fund-raising event coordinator, Marla Lewin Halperin has done publicity for Muhammad Ali.

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