Hall leads to sr. VP post

Exec promoted to market research

HOLLYWOOD — Jeff Hall has been promoted to senior VP of market research for the motion picture group of Paramount Pictures.

Hall will continue to report to Arthur Cohen, president of worldwide marketing for the motion picture group, responsible for formulating and overseeing market research and working closely with the marketing and production divisions by handling testing, tracking and research screenings. Hall was formerly VP of market research for Par, a post he has held since September 1998.

“Jeff’s knowledge of market research has continued to be an essential tool within our marketing department. (We) are pleased to recognize him and his significant contributions with this promotion,” Cohen said.

Before joining Paramount, Hall served as director of market research for feature films at Warner Bros. beginning in March 1997. Before that he was an executive analyst with National Research Group for five years. He began his career at Young & Rubicam in New York, where he worked in advertising/consumer research for five years.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading