A few days before gathering at ShoWest to promote their upcoming pics, distribs assembled Thursday to celebrate past success — namely, the $100 million grossers of the last 12 months.
The Gold Reel Awards, sponsored by Variety and B.O. tracker ACNielsen EDI, were held at the sunlit Polo Lounge, where passersby included Viacom chief Sumner Redstone, clad in tennis togs.
In all, 22 pics were saluted, including 1999 releases “American Beauty” and “Sleepy Hollow.”
EDI prexy Tom Borys noted that the films “span a wide range of genres and budgets.”
Variety publisher-VP Charlie Koones added, “It’s our job at Variety to follow the process. And the process of grossing $100 million is a credit not just to a film that is expertly produced or directed, but one that is craftily marketed and distributed. And that’s where you all come in.”
When their honored films were mentioned, distrib chiefs took turns at the microphone to offer thank-yous.
“The important thing to remember is that this is about movies,” said Fox’s Bruce Snider. “We do the same thing on movies that gross $50 million and ones that gross $5 million. It’s just that these are the movies that really worked.”