PARIS — The French Federation of Movie Theaters is running trailers for a horror movie that’s going to play at every box office in France (and 11 other countries) starting Jan. 1.
The star is Europe’s new currency, the euro, which becomes legal tender on Jan. 1. Filmgoers are urged to buy their tickets by credit card or with the exact money in francs to avoid the nightmare of trying to give change in euros. Since one euro is worth 6.55957 francs, the calculations will not be easy. The federation expects many will miss the start of movies while harassed B.O. staff try to make change.
The trailer shows a less-than-attractive woman doing a strip tease. The voiceover reminds filmgoers that if they have the exact price of a ticket, they’ll have more leisure time “to enjoy other pleasurable pursuits before or after the show.”