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Filmax draws new toon label

Co. will incorporate Bren Entertainment

MADRID — Spanish mini-studio Filmax has created toon label Filmax Animacion, confirming its animation ambitions.

Split into three divisions — production services, production and distribution — the label will incorporate Filmax’s ani studio, Bren Entertainment.

It scored a coup last September by tapping Francisco Rodriguez, who founded Spain’s foremost ani sales house, PPM Multimedia, in 1990, to head its operations.

Now the firm has begun to acquire international rights to third-party productions, such as the Spanish Goya winner “La Isla del Cangrejo.”

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