Sept. release to be largest run in pic's history

NEW YORK — Cowboy Booking Intl. has lassoed North American rights to George Butler’s docu “The Endurance: Shackleton’s Legendary Antarctic Expedition,” to be released this fall.

Pic is skedded to hit 200-300 screens starting Sept. 21 for the largest run in Cowboy’s four-year distribution history.

“We’re very bullish on the film,” Cowboy co-prexy John Vanco told Daily Variety.

View from within

“Endurance” — not to be confused with “Shackleton’s Antarctic Adventure,” Butler’s 40-minute Imax film narrated by Kevin Spacey — uses glass-plate photos and film footage captured by the voyage’s own photographer, Frank Hurley, to tell the story of the British adventurer’s 1914 Antarctic expedition, which was halted when his ship was caught by a glacier and held captive for nearly two years.

Butler produced the pic, which was narrated by Liam Neeson and penned by Joseph Dorman and Caroline Alexander (upon whose bestselling tome the script is based).

Recent Cowboy releases include “George Washington,” “The Life and Times of Hank Greenberg” and “Benjamin Smoke.”

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