Content taps prod’n exec trio

Film co. to make & distribute 12 to 15 features

You need people to make content: To that end, Content Film, the fledgling production and distribution shingle formed by vets Ed Pressman and John Schmidt, has made its first hires, tapping Alessandro Camon, Sofia Sondervan and Sara Goodman to serve as production executives.

A veteran of the Edward R. Pressman Film Corp., where he served as senior veep of production since 1995, Camon will become Content’s head of production in Los Angeles. Former senior veep of acquisitions and production for Webcaster Pop.com, Sondervan will serve as Content’s head of Gotham production.

Goodman, who was exec director of the New York Women’s Film Festival, will be manager of acquisitions and production, based on Gotham.

Content Film will make and distribute 12 to 15 director-driven features to be shot mainly, but not exclusively, on digital video.

“Alessandro, Sofia and Sara are all enthusiastic about the promise of the DV film movement, have terrific taste and great knowledge of the creative community on both coasts,” said Pressman. “We are excited to be sharing their ideas for the future of Content Film, which will be shaped by some of today’s most innovative filmmakers.”

At Pressman Film Corp., Camon was involved in producing such films as “The Blackout,” “The Crow: Salvation,” “American Psycho” and “Owning Mahowny,” which recently completed production in Toronto.

Sondervan is currently producing a spy pic directed by David Bar Katz, lensing in London this fall.

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