Col TriStar names Reich senior veep

Exec to head publicity for worldwide marketing

Ileen Reich has been tapped senior VP of publicity for Columbia TriStar worldwide marketing. She will report to Blaise Noto, exec VP of publicity, promotions and field operations.

Reich worked at New Line Cinema for eight years, most recently as VP of national publicity for the West Coast. She was responsible for developing publicity strategies and campaigns for a dozen New Line releases a year, including “Austin Powers: The Spy Who Shagged Me,” “Austin Powers: International Man of Mystery,” “The Wedding Singer” and “Magnolia.”

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