Exec was prexy of Shooting Gallery Prods.

NEW YORK — Two years after Lot 47 Films’ genesis as a Gotham distrib focusing on specialty fare like Tim Roth’s “The War Zone,” the company is hoping to establish a foothold in film, video and commercial production.

The shingle, run by brothers Scott, Jeff and Mark Lipsky, has hired Tim Clawson, former prexy of Shooting Gallery Prods. Clawson will head a new division of the company, Lot 47 Prods., overseeing development and production of films, ads, musicvideos and interactive content.

Lot 47 has already taken its first steps as a film producer, partnering with Blow Up Pictures as exec producer of the John Cusack digital feature “Never Get Out of the Boat.” Lot 47 will release seven of Blow Up’s features over the next three years.

But the launch of Lot 47 Prods. marks the company’s first major drive toward production of its own content, a move clearly intended to strengthen Lot 47’s hand as a distributor.

Major experience

Clawson has extensive production experience, having served as head of production at Propaganda Films from 1988-99. There he supervised production of more than 30 features, including “Nurse Betty” and “Being John Malkovich,” and more than 2,500 ads and musicvideos. He also oversaw production of the “Twin Peaks” pilot and the first season of “Beverly Hills, 90210.” At Shooting Gallery, Clawson oversaw productions, including the Imax feature “All Access.”

Following Clawson to Lot 47 are musicvid directors Cameron Casey, Thomas Mignone and Marcus Warren, as well as exec Kris Foster, who will serve as exec producer of musicvideos.

“We are honored to have Tim Clawson join Lot 47 as we work to add new revenue streams to our business of film acquisition and distribution,” CEO Scott Lipsky said.

Even in a soft ad economy — one of many factors that sent Clawson’s last employer, Shooting Gallery, plummeting into bankruptcy earlier this summer — Clawson thinks Lot 47 is well positioned to exploit a converging business environment.

That could include feature films that partner Lot 47 with advertisers, following the example of BMW and Anonymous Content. What sets Lot 47 apart, Clawson said, is that it’s also a distrib, which better positions the shingle to coordinate the production, distribution and marketing of content.

“I decided to join Lot 47 in large part because of the Lipsky brothers,” Clawson said. “I am confident that together we are creating a smartly structured, truly innovative production company that can effectively service today’s market for great films, television, videos and commercials.”

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