‘Chain’ of events

Traktor-helmed pic world-preems in Sweden

COPENHAGEN — “Chain of Fools,” a $20 million Hollywood movie starring Steve Zahn, Lara Flynn Boyle, Jeff Goldblum and Salma Hayek, has its world premiere today in Stockholm in advance of its U.S. release via Warner Bros. later this year.

Pic is the directorial debut of Traktor, a Swedish L.A.-based collective of five filmmakers, which made its name making commercials for Coca-Cola, Nike, Levis, Volvo and Ikea.

Teamwork

The members of Traktor, who met at an advertising school 10 years ago, sign their works by the one name and draw the same monthly fees. Patrik von Krusenstjerna and Pontus Lowenhielm actually directed the film.

U.S. writer Bix Skahill’s screenplay was presented to Traktor by Bel-Air Entertainment producer Steven Reuther (“Pretty Woman”).

The film follows a barber (Zahn) who gets involved in a heist, then falls in love with the policewoman (Hayek) who investigates.

‘Unique voice’

“We wanted a unique voice for the film,” explained producer Tony Lord. “We were looking at commercial or video directors. Finally, when we got Traktor’s reel, it was unlike anything we had ever seen before.”

Labeled as a City Block Films-Weaver-Lord production, presented by Bel-Air Entertainment, the 10-print Swedish release of “Chain of Fools” is overseen by Warner Bros.’ Scandinavian connection, Sandrew Metronome Sweden.

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