THERE IT WAS, in the Jan. 26 ads for “The Wedding Planner”: a quote from Curtis Waller of MTV Radio, hailing the film as “The best date movie of the year!” Clearly, Mr. Waller knows that this phrase sounds snappier than “The best date movie of the past three weeks!” But it also raises some questions.Last June, Jeff Cornell of MTV Radio praised “Shaft” as “The best movie of the summer!” A month later, Grant Stiff of MTV Radio said “Loser” was “The best comedy of the summer!” So the questions are these: Is everyone at MTV Radio always so enthusiastic? And who are these people anyway? The answer to question two: These people are new blurbmeisters. For nearly a decade, Reel Life has saluted the often-unheard-of men and women who are quoted in newspaper ads. Studios need these quotes: It’s their way of saying, “Hey, don’t take our word for it — these guys ‘n’ gals really liked our movie.” These blurbbers are just being helpful, and we salute them. So, here they are, the most notable blurbs from the year 2000. Congrats to all of you. NOT REALLY CONTRADICTING HIMSELF Lou Lumenick, New York Post, “What Planet Are You From?” — “The funniest movie of the year.” (March 10) Lou Lumenick, New York Post, “Best in Show” — “The year’s funniest movie.” (Oct. 13) Lou Lumenick, New York Post, “Almost Famous” — “The year’s best movie.” (Oct. 13) Lou Lumenick, New York Post, “Bamboozled” — “Undoubtedly the year’s most important movie.” (Oct. 13) NOW ALL I NEED IS A FILM THAT’LL DRIVE ME TO THE EMERGENCY ROOM Mike Cidoni, ABC-TV Rochester, “Big Momma’s House” — “Spleen-burstingly funny.” Joel Siegel, GMA, “Road Trip” — “You could get whiplash from laughing so hard.” Harry Knowles, aintitcoolnews.com, “The Way of the Gun” — “Prepare to get your butt kicked, hard!” FORGET THAT OSCAR WILDE-NOEL COWARD CRAP Patty Spitler, CBS-TV Indianapolis, “Me, Myself & Irene” — “Comedy at its finest.” MINORITY REPORTS Wade Major, Boxoffice Magazine, “Eye of the Beholder” — “One of the most hypnotic and satisfying thrillers ever made.” Fred Topel, The Daily Radar, “Book of Shadows: Blair Witch 2″ — “Best sequel ever!” Bill Bregoli, Westwood One, “Keeping the Faith” — “May be the best date movie ever!” PSYCHIC FRIENDS NETWORK Joel Siegel, GMA — ” ‘Shaft’ is going to be the summer movie to beat!” Larry King, USA Today — “You will not soon forget ‘Hanging Up.’ ” Jeff Howard, The Movie Guys With Jeff & Dave, “The Flintstones in Viva Rock Vegas” — “The most fun you’ll have this eon!” EVEN WOLFGANG PETERSEN IS BLUSHING Stephen Iervolino, Launch, “The Perfect Storm” — “The perfect film! Not only one of the best films in recent history, but one of the finest films ever made!” NOT REALLY CONTRADICTING HIMSELF EITHER Earl Dittman, Wireless Magazine, “The Legend of Bagger Vance” — “As perfect as any film could get.” Earl Dittman, Wireless Magazine, “Almost Famous” — “The best film of the year.” Earl Dittman, Wireless Magazine, “What Women Want” — “The most entertaining and delightful film we’ve seen all year.” OTHER PREMATURE EXCLAMATIONS Bonnie Churchill, National News, “Price of Glory” — “The best film of the year!” (March 31) Westwood One, “Reindeer Games” — “The most entertaining thrill ride of the year!” (Feb. 20) Bill Bregoli, Westwood One, “The Big Tease” — “The year’s most original and charming film.” (Jan. 23) WELL, THE MARKETERS CERTAINLY THOUGHT IT WAS A COMPLIMENT Joe Baltake, Sacramento Bee, “Next Friday” — “Shameless!”
Want Entertainment News First? Sign up for Variety Alerts and Newsletters!
- Petrol Advertising, Burbank, California
- Company Confidential, New York, New York
- Entertainment Partners, New York City, New York
- University of California, Los Angeles, Los Angeles, California
- Drexel University, Philadelphia, Pennsylvania