Iron takes Mifed bow

First U.S. titles to be 'Shoot,' 'South Side'

MILAN — Iron Entertainment, a new film production, foreign sales and theatrical company, has been unveiled at the Mifed mart.

Greg H. Sims is CEO and former Orion Home Entertainment prexy, Herbert N. Dorfman, is president of Iron’s Home Entertainment division. Vincent Petrillo, formerly of Devin Intl., heads international for Iron. Sean. B. Hill has been tapped manager of acquisitions and development. Partner in the new entity is Adam Levy, chairman of Warlock Records and its affiliated labels.

Company’s first titles to be released theatrically in the U.S. include “Shoot or be Shot” by Randy Argue and “South Side.” Iron has acquired worldwide rights to the films and will be unveiling both at Mifed.

Further titles to be presented here include Jeremy Stein’s “The Photographer,” which stars Reg Rogers, Anthony Michael Hall, Marisa Berenson and John Heard. Company has all domestic rights to “One More Kiss,” starring Gerald Butler and directed by Vadim Jean (“Leon the Pig Farmer”). Pic has already had a U.K. release. Iron intends to bring the film out in New York and L.A. this December.

Company is beginning development on a number of projects for production.

“We all have many years of experience in various sides of our industry,” said Sims. “We believe that the combination of our talents in production, distribution, foreign sales and home entertainment, along with our commitment to diversity, quality, and a lean overhead, will come together to prove a successful formula for Iron Entertainment.”

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