Pic marks Kiwi commercial helmer's feature debut

CANNES — Fireworks Pictures has taken North American rights to New Zealand Directors Fortnight player “Rain.” The coming-of-age tale marks the feature film debut of New Zealand commercials director Christine Jeffs.

The deal was negotiated by the NZ Film Commission’s Kathleen Drumm and Bob Aaronson, veepee of acquisitions and co-productions for Fireworks Pictures.

France’s ARP Selection had already taken all rights for France in a deal announced earlier in the market.

Set in the 1970s, pic charts a 13-year-old girl’s growing and troubled awareness of her own sexuality and of the breakdown of her parents’ marriage.

“Rain” is produced by top New Zealand production house Comunicado, which made “Once Were Warriors.”

Fireworks Pictures is a subsid of CanWest Global Communications, which owns and operates New Zealand broadcasters TV3 and TV4.

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