Distrib introducing brand marketing of arthouse pics

CANNES — Korean distrib Mirovision has acquired foreign sales rights to the next picture by Hong Sangsoo, whose “Virgin Stripped Bare by Her Bachelors” appeared in Un Certain Regard last year.

The untitled drama will start shooting at the end of July on a $1.5 million budget and will be ready in time for Cannes next year, said Mirovision CEO Jason Chae.

The 3-year-old company is repping several other films in Cannes and eyeing possible pickups for its burgeoning Korean arthouse distribution operation. Last year, Mirovision picked up “Dancer in the Dark” and this year will distribute “The Contender,” “Girlfight,” “Amores Perros,” “Requiem for a Dream” and animated pic “Christmas Carol — The Movie.”

“Mirovision is introducing the idea of brand marketing of arthouse films to Korea,” said Chae, who is promoting the Mirovision label to young moviegoers as a hip alternative to U.S. blockbusters and local fare. “We are going to be more aggressive with acquisitions, and are in talks for one of the hottest American titles in Cannes.”

The outfit also is repping foreign rights to Japanese pic “Seance,” directed by Kiyoshi Kurosawa, whose latest pic, “Pulse,” is showing in Un Certain Regard.

Mirovision is in talks with U.S. distributors for “The Foul King,” Korea’s highest-grossing recent film, helmed by Jee-woon Kim. The pic played in March at New York’s New Directors, New Films series.

Thriller “Tell Me Something,” which played at the Toronto Film Fest last year, has been picked up by Kino Intl. for U.S. theatrical distribution and by France’s M6.

In the next few weeks, Chae expects to finalize an deal with South Korean broadcaster MBC, which will invest in six Mirovision features through its new film division.

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