IFilm has bolstered its management roster, hiring Yahoo! entertainment duo Adam Frank as senior veep of business development and Adam Stein as senior veep, strategic alliances and sales.
The two Adams will be responsible for identifying new entertainment-based business and revenue opportunities for all of iFilm’s properties, including film portal and database iFilm.com, iFilmpro.com and iFilm publishing.
The Hollywood-based company generates much of its revenues from online advertising and promotional partnerships, and direct e-mail marketing campaigns with studios and other entertainment clients.
Frank will be responsible for expanding and strengthening alliances with key advertisers and content partners. He will report to iFilm prexy and chief operating officer Doug Sylvester.
While at Yahoo! Frank developed strategic partnerships with major media and entertainment companies including Conde Nast, Disney, Rolling Stone, Sony and USA Films. Before that, he served as CEO of Theo Kalomirakis Theaters.
Stein will oversee broad revenue relationships and create partnerships with studios, reporting to iFilm executive veep Frank Voci.
Stein managed all of Yahoo!’s partnerships with Hollywood studios and helped ink high profile movie promotional partnerships with Disney and Sony. He also served as Yahoo!’s Southwest regional sales director. Before Yahoo! Stein worked with the L.A. Weekly and the Los Angeles Daily News, building advertising relationships with major studios.
“IFilm is the perfect place for Adam Stein and I to continue to develop long-term marketing partnerships,” Frank said. “All the ingredients are there: a great brand, a world-class management team and a growing, high-quality audience.”