XM Radio on the air

Delayed by attacks, digital sat radio service launches

WASHINGTON — Radio’s taking a new ride in outer space, with XM Satellite Radio initiating a go Tuesday after a brief postponement due to the Sept. 11 terrorist attacks.

With employees whooping it up, XM Satellite prexy-CEO Hugh Panero said the launch of the subscription satellite service marked a milestone in radio history.

For now, XM’s two satellites, dubbed Rock and Roll, will provide 100 channels of digital programming to customers in Dallas/Fort Worth and San Diego. Listeners can receive music of all varieties and news channels — among them ABC, CNBC, CNN Headline News and Fox News.

Holding court at XM’s swank headquarters in D.C., Panero said it was time to look forward, rather than being paralyzed by the horrific terrorist attacks. XM had been slated to bow Sept. 12, but the launch was delayed.

“Businesses need to get back to business. Businesses need to open, not close,” Panero said.

XM, slated to be available nationwide by late November, has some major backers, including General Motors, American Honda Motor Co., Clear Channel Communications and DirecTV. The subscription service costs $9.99 a month.

Satellite radios are being made available in major retail outlets at a cost of about $300. Sat radios will be installed in GM’s Cadillac DeVilles and Seville models hitting dealer lots in November. GM intends to make the radios available in 20 more models next year, Panero said.

XM’s main competitor will be Sirius Radio, which is slated to begin beaming later this year. Both have about $1 billion on the line.

More Digital

  • HQ Trivia App

    HQ Trivia: How the Buzzy Live Quiz-Show App Plans to Make Money

    WASHINGTON — Radio’s taking a new ride in outer space, with XM Satellite Radio initiating a go Tuesday after a brief postponement due to the Sept. 11 terrorist attacks. With employees whooping it up, XM Satellite prexy-CEO Hugh Panero said the launch of the subscription satellite service marked a milestone in radio history. For now, […]

  • Game of Thrones Season 7

    U.S. Officials Charge Iranian Hacker in HBO Server Attack, $6 Million Extortion Scheme

    WASHINGTON — Radio’s taking a new ride in outer space, with XM Satellite Radio initiating a go Tuesday after a brief postponement due to the Sept. 11 terrorist attacks. With employees whooping it up, XM Satellite prexy-CEO Hugh Panero said the launch of the subscription satellite service marked a milestone in radio history. For now, […]

  • Judah Smith

    Amazon Pilots Talk Show With Judah Smith of City Church in Beverly Hills (EXCLUSIVE)

    WASHINGTON — Radio’s taking a new ride in outer space, with XM Satellite Radio initiating a go Tuesday after a brief postponement due to the Sept. 11 terrorist attacks. With employees whooping it up, XM Satellite prexy-CEO Hugh Panero said the launch of the subscription satellite service marked a milestone in radio history. For now, […]

  • League of Legends Championship Series North

    Ten Franchise Teams for 'League of Legends' North American eSports League Unveiled

    WASHINGTON — Radio’s taking a new ride in outer space, with XM Satellite Radio initiating a go Tuesday after a brief postponement due to the Sept. 11 terrorist attacks. With employees whooping it up, XM Satellite prexy-CEO Hugh Panero said the launch of the subscription satellite service marked a milestone in radio history. For now, […]

  • mozilla social vr

    Mozilla Lays Out Plans for Web-Based Social Virtual Reality

    WASHINGTON — Radio’s taking a new ride in outer space, with XM Satellite Radio initiating a go Tuesday after a brief postponement due to the Sept. 11 terrorist attacks. With employees whooping it up, XM Satellite prexy-CEO Hugh Panero said the launch of the subscription satellite service marked a milestone in radio history. For now, […]

  • IMAX-VR-Centre---Reception_800x500

    ‘Justice League’ VR: Imax VR Centers Get First Exclusive Title From Warner Bros.

    WASHINGTON — Radio’s taking a new ride in outer space, with XM Satellite Radio initiating a go Tuesday after a brief postponement due to the Sept. 11 terrorist attacks. With employees whooping it up, XM Satellite prexy-CEO Hugh Panero said the launch of the subscription satellite service marked a milestone in radio history. For now, […]

  • Comcast X1 the voice voting grid

    Comcast Viewers Can Vote for 'The Voice' Contestants Using Their X1 Remote Control

    WASHINGTON — Radio’s taking a new ride in outer space, with XM Satellite Radio initiating a go Tuesday after a brief postponement due to the Sept. 11 terrorist attacks. With employees whooping it up, XM Satellite prexy-CEO Hugh Panero said the launch of the subscription satellite service marked a milestone in radio history. For now, […]

More From Our Brands

Access exclusive content