Warner Bros. Online has named Robert Genthert veep, finance and administration.In his new position, Genthert will oversee all of the financial aspects of Warner Bros. Online, including budgeting, forecasting and revenue projections. He also will work closely with the studio’s business development team to create business models for the evaluation of third party deals, including advertising, licensing and e-commerce transactions. He reports to Jim Noonan, senior veep and general manager, Warner Bros. Online. Prior to joining Warner Bros., Genthert was chief financial officer for trend printing. He also held several posts at the Walt Disney Co., including veep, worldwide finance for Buena Vista Home Entertainment; director of accounting and senior accounting manager for the Walt Disney Publishing Group; and manager of financial reporting at Walt Disney Imagineering. He has also held financial posts at MGM/UA, Foote, Cone, Belding and Goldklang & Associates.