NEW YORK — VH1, hellbent on delivering an adrenaline shot to its sluggish primetime ratings, will create what it calls “destination nights” to get more attention for its programming lineup.
“Our goal is to make VH1 more user-friendly to our viewers,” said Fred Graver, promoted last month to executive VP of programming and production for VH1. “If the channel is easier to navigate, people will have less trouble finding their favorite shows.”
Starting June 18, the network will make Monday interactive night, in which viewers will vote on the VH1 Web site to choose which episodes of “Behind the Music” should run on the night and which musicvideos should fill out the 20 vids in various categories for the “What’s My 20?” series.
Wednesday is “Movies That Rock” night, featuring original movies such as the premiere of “Hysteria: The Def Leppard Story” and acquired theatricals like “Airheads” and “Valley Girl.”
Concerts like Bon Jovi at the New Jersey Meadowlands will make up “Front Row Fridays,” along with fresh episodes of the “Storytellers” series.
Premiering this month on Saturday night are previously announced original series such as “Cover Wars,” a weekly band tournament hosted by Paul Schaffer; “VH1 Undercover,” a half-hour comedy spinoff of “VH1 Rock of Ages”; and the network’s first scripted dramatic series, “Strange Frequency.”
Sunday’s highlights include original episodes of “Behind the Music” and “Bands on the Run.”
If the concept works, VH1 will add Tuesday and Thursday to the destination mix, all seven nights under the umbrella title “My VH1 Primetime.”