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United to run Creative Web sites

Media co. to oversee editorial, sales, marketing

Creative Planet has handed over operation of its network of film and television industry Web sites to United Entertainment Media, as the company continues to focus on its core Movie Magic Producer and Studio System product lines.

United Entertainment Media, a division of United Business Media and investor in Creative Planet, will oversee the editorial, sales and marketing of sites including Cinematographer.com, VFXPro.com, DirectorsWorld.com, 2-Pop.com, DesignInMotion.com, EditorsNet.com and PostIndustry.com, which collectively target nearly 300,000 professionals working in the film, TV and video production biz.

Several of the sites are affiliated with orgs such as the American Society of Cinematographers, Visual Effects Society and Broadcast Design Society. The sites will be integrated with United Entertainment Media’s magazines, events and dot-coms under the Creative Planet Communities umbrella.

United Entertainment Media publishes the trades Government Video and Pro Sound News; oversees the Videography.com, DigitalTelevision.com and DigitalCinema.com sites; and manages the DVD Entertainment Expo. Company invested $30 million in Creative Planet in December.

“In addition to providing valuable daily updated news and information, these online communities are some of the most targeted platforms from which companies can market their goods and services,” said Paul Gallo, prexy-CEO of United Entertainment Media. “The demand for specialized information in this area is clear, and the Internet is the ideal medium for delivering it.”

Creative Planet’s move comes as the company has been gradually paring down its workforce over the past year to concentrate its resources on its revenue-generating Movie Magic budgeting and scheduling software as well as the Studio System database.

That comes after Creative Planet went on an aggressive buying spree to acquire its portfolio of entertainment-themed zines when it was once believed that standalone online publications about the entertainment industry would become major moneymakers.

In August, Creative Planet laid off 26 people, leaving 80 employees at the software company that once had more than 300 in its ranks.

“This agreement enables us to increase focus on our core technology objectives, creates new opportunities for the talented leadership of these editorial properties and supports new prospects for their future growth,” said Creative Planet chairman-CEO Allen DeBevoise.

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