No longer relying on bringing eyeballs to a single site, music Netco Soundbreak.com has shifted its business model to syndication, a move that company execs hope will prevent it from becoming another dot-com tragedy.
Soundbreak pacted with Web sites including Music.com, StreamSearch.com, Bored.com, Jester.com, as well as with British Telecom to push its proprietary media player, which delivers a stream of live music Netcast by deejays along with band interviews, in-studio performances and other content.
With its affiliates, Soundbreak now reaches 5.6 million eyeballs.
As a result of the shift, the company laid off 300 employees in recent weeks, almost half its staff. Thirty-five remain.
Soundbreak will work with the companies to which it syndicates the player in order to create new material for the content stream. Site also offers e-commerce opportunities for users to purchase featured music.
Also in-stream in Feb., Soundbreak has added “Soundbreaking News,” a weekly music and pop culture program hosted by former MTV veejay and Soundbreak’s executive vice president Mark Goodman.
Company is majority owned by Pasadena-based technology incubator Acacia Research.