Only 5% of Japanese consumers are tuning in to the digital broadcasting satellite (BS) programs, launched Dec. 1, according to a Nomua Research Institute survey.
Just 15.2% of those questioned said they wanted digital BS programs. The survey was conducted in March of 2000 consumers aged 15 to 59.
Meanwhile, Katsuji Ebisawa, prexy of Japanese pubcaster NHK, has blamed the steep prices of both digital TV sets and converters for the poor sales of BS digital HDTVs over the last five months.
With converters costing 100,000 yen ($820) and digital HDTV sets at over $3,300, it will be tough to achieve the government’s goal of 10 million households in three years.