NetRatings and Jupiter merging in traffic biz

Cyberbiz Brief

NetRatings, which measures Web traffic, is acquiring rival Jupiter Media Metrix in a deal worth about $71.2 million that will turn NetRatings into the leading Internet measurement and research service.

NetRatings said the acquisition should nearly double its customer base.

When the deal closes as expected in early 2002, Bill Pulver will become CEO and prexy for the combined company and Dave Toth, currently CEO of NetRatings, will leave to pursue other interests. Pulver is now prexy and chief operating officer of NetRatings.

Jupiter has been struggling to stay afloat, after its merger with Web measurement service Media Metrix and the shuttering of many of its dot-com clients. New York-based Jupiter’s stock has been trading below $1 on the Nasdaq Stock Market.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading