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Media.net hits primetime with post-prod’n connection

Cyberbiz Brief

Media.net has landed five primetime television series — the WB’s “Smallville,” “Maybe It’s Me,” “Gilmore Girls,” CBS’ “The Education of Max Bickford” and “Family Law” — as clients of its digital post-production offering that connects producers in Los Angeles with their projects shooting anywhere in the world via the Internet.

Company, based on the Raleigh Studios lot in Manhattan Beach, has focused on connecting the television biz to its high-speed network and desktop applications; rival services, including WhamNet, NeTune Communications and TRW’s PicturePipeline, have focused on attracting major film productions. Media.net landed “Family Law” as its first major client last year.

Media.net offers the high-speed delivery of pre-digitized files, non-linear viewing of digital dailies, live video collaboration and the ability to digitize and share edited work in progress. Media.net CEO Scott Tolleson said the company has eliminated one of the biggest bottlenecks in the production and post-production collaboration processes. “People no longer have to wait for poor-quality VHS copies to be couriered and for multiple versions of notes to be collated and deciphered,” he said.

For example, Media.net is used to connect “Smallville’s” physical production in Vancouver with the show’s writing staff, f/x and post-production crews at multiple locations in Los Angeles. “Family Law” producers Fred Gerber, Steven Nathan and Billy Redner view dailies on their desktops at Sony Studios and use Media.net’s applications to send comments and notes to one another and to the editors.

“Media.net added tremendous value to last year’s production process, so we knew we had to continue with Media.net this season,” Redner said. “The digital process is an amazing time saver for the editing staff. We are able to review and approve our dailies in a nonlinear fashion in about 1/3 the time.”

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