Don’t bury Pop.com or DreamWorks’ future Internet endeavors just yet.
The first day of the WorldCom U.S. Comedy Arts Festival Tech Summit featured DreamWorks co-topper Jeffrey Katzenberg giving a highly upbeat perspective about technology’s contribution to Tinseltown, saying that “Pop.com won’t be back next year, but I won’t say ever. It will be back. In the wake of Pop.com, we realized that people on the Internet don’t want stories. Sure, the medium brought fresh young talent, however right now all we know is that the Internet is a communication device. Beyond that, its horizons are unclear.”
During a panel discussion, Katzenberg was confident that new mediums would arise for artistic expression. He also commented that Hollywood’s ventures in cyberbiz were logical: Over the course of history, new technologies such as radio and the printing press were always taken advantage from a creative point of view.
Katezenberg pointed out that emerging areas such as digital filmmaking and its economical means of film production, have lowered the barriers for new talent entry.
Although its site never launched, Pop.com’s content, including animated dream sequences for Steven Spielberg and Ron Howard, can currently be viewed at entertainment Netco Countingdown.com.
The summit is comprised of four panels, two which took place yesterday, and other two to follow Friday.