Cyberbiz Brief

Tom Hershey has been upped to senior veep of operations at Sony Pictures Imageworks, giving him responsibility for console game development at the f/x studio. He continues to have departmental oversight of the company’s operations, art department, interactive compositing, production services technicians, training and editorial.

Hershey reports to Tim Sarnoff, executive veep and general manager of Imageworks. Hershey recently brokered a deal with the Institute of Creative Technologies, a joint venture between the U.S. Army and the University of Southern California. Together with Pandemic Studios, Imageworks is collaborating with ICT to create simulation training programs via immersive technologies.

“As game console hardware becomes increasingly sophisticated, the complexity and realism of the CG characters and imagery in games has grown substantially,” Hershey said. “As a result, the gap that historically existed between game animation and effects work for film and television has narrowed considerably, making the sharing of talents and techniques from one medium to the other beneficial to both industries.”

Hershey joined Imageworks in 1995 as veep, operations.

Imageworks recently finished visuals for “Harry Potter and the Sorcerer’s Stone” and is at work on “Spider-Man” and “Stuart Little 2.”

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