Ibidlive.tv, AMC pact for auction

Cyberbiz Brief

Ibidlive.tv, which allows users to bid online and watch the real-time results on TV, has pacted with American Movie Classics to create the cable channel’s first live, Internet-enabled, televised auction, which will be themed “Hollywood’s Leading Men Memorabilia” in connection with AMC’s upcoming salute to John Wayne and other leading men. Proceeds from this first auction will benefit the Film Foundation — a nonprofit film preservation organization led by Martin Scorsese. Most recently, ibidlive worked with News Corp. and Fox Sports to provide live auction programming for Super Bowl XXXV.

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