‘Gladiator’ put in PPV arena

Front Row, U Direct to bring Oscar-winner to U.K. homes

LONDON — Ridley Scott’s Oscar-winning “Gladiator” will get its U.K. TV premiere April 23 through the pay-per-view operators Front Row and U Direct.

The deal is a coup for the companies, which usually play underdog to bigger rival BSkyB and its inhouse PPV operation Sky Box Office.

Front Row will offer the film to 3.6 million cable subscribers for $4 each. Pic also will transmit on U Direct via Sky Digital’s satellite platform. Both companies picked up “Gladiator” in non-exclusive deals with Universal.

Separately, Digital Broadcasting Corp., which owns U Direct, has pulled its plans to float on London’s Alternative Investment Market. The offering, which was canceled due to market conditions, was expected to achieve a market value of around $70 million. Shares will be placed privately instead, but DBC plans to return to market within a year.

More TV

  • Charlie Rose Sexual Misconduct

    Charlie Rose's Walter Cronkite Award Revoked by Journalism School

    LONDON — Ridley Scott’s Oscar-winning “Gladiator” will get its U.K. TV premiere April 23 through the pay-per-view operators Front Row and U Direct. The deal is a coup for the companies, which usually play underdog to bigger rival BSkyB and its inhouse PPV operation Sky Box Office. Front Row will offer the film to 3.6 […]

  • Peter Baldwin

    Emmy-Winning TV Director Peter Baldwin Dies at 86

    LONDON — Ridley Scott’s Oscar-winning “Gladiator” will get its U.K. TV premiere April 23 through the pay-per-view operators Front Row and U Direct. The deal is a coup for the companies, which usually play underdog to bigger rival BSkyB and its inhouse PPV operation Sky Box Office. Front Row will offer the film to 3.6 […]

  • THE 91ST ANNUAL MACY'S THANKSGIVING DAY

    NBC Feasts on Strong Turnout for Thanksgiving Day Parade, Football

    LONDON — Ridley Scott’s Oscar-winning “Gladiator” will get its U.K. TV premiere April 23 through the pay-per-view operators Front Row and U Direct. The deal is a coup for the companies, which usually play underdog to bigger rival BSkyB and its inhouse PPV operation Sky Box Office. Front Row will offer the film to 3.6 […]

  • imagine dragons

    Imagine Dragons Rules TV Ads With 'Believer,' 'Thunder'

    LONDON — Ridley Scott’s Oscar-winning “Gladiator” will get its U.K. TV premiere April 23 through the pay-per-view operators Front Row and U Direct. The deal is a coup for the companies, which usually play underdog to bigger rival BSkyB and its inhouse PPV operation Sky Box Office. Front Row will offer the film to 3.6 […]

  • Jon Barnthal Remote Controlled Podcast

    Remote Controlled: 'The Punisher' Star Jon Bernthal on Why the Role Scared Him

    LONDON — Ridley Scott’s Oscar-winning “Gladiator” will get its U.K. TV premiere April 23 through the pay-per-view operators Front Row and U Direct. The deal is a coup for the companies, which usually play underdog to bigger rival BSkyB and its inhouse PPV operation Sky Box Office. Front Row will offer the film to 3.6 […]

  • Hakeem Kae-Kazim to Play Cesil Colby

    Hakeem Kae-Kazim to Play Cesil Colby in ‘Dynasty’ (EXCLUSIVE)

    LONDON — Ridley Scott’s Oscar-winning “Gladiator” will get its U.K. TV premiere April 23 through the pay-per-view operators Front Row and U Direct. The deal is a coup for the companies, which usually play underdog to bigger rival BSkyB and its inhouse PPV operation Sky Box Office. Front Row will offer the film to 3.6 […]

More From Our Brands

Access exclusive content