‘Gladiator’ put in PPV arena

Front Row, U Direct to bring Oscar-winner to U.K. homes

LONDON — Ridley Scott’s Oscar-winning “Gladiator” will get its U.K. TV premiere April 23 through the pay-per-view operators Front Row and U Direct.

The deal is a coup for the companies, which usually play underdog to bigger rival BSkyB and its inhouse PPV operation Sky Box Office.

Front Row will offer the film to 3.6 million cable subscribers for $4 each. Pic also will transmit on U Direct via Sky Digital’s satellite platform. Both companies picked up “Gladiator” in non-exclusive deals with Universal.

Separately, Digital Broadcasting Corp., which owns U Direct, has pulled its plans to float on London’s Alternative Investment Market. The offering, which was canceled due to market conditions, was expected to achieve a market value of around $70 million. Shares will be placed privately instead, but DBC plans to return to market within a year.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading