HOLLYWOOD — The Walt Disney Internet Group has tapped Bruce Gordon as senior veep and chief financial officer.
Gordon, who replaces Spencer Neumann to oversee all aspects of financial planning and management for WDIG, will report directly to prexy Steve Wadsworth.
Neumann ankled the post in June to become executive veep at the ABC Television Network.
The Walt Disney Internet Group, which had operated separately from Disney, was brought back under the company’s fold in May and continues to oversee the Mouse House’s Internet properties, including Disney.com, ABC.com, ABCNews.com and ESPN.com. Gordon’s hiring comes as Disney last week pinkslipped roughly 85% of ABC.com’s staffers.
“Bruce brings extensive financial management and planning experience that will be invaluable to WDIG’s operations,” Wadsworth said. “We are thrilled to have him as part of the WDIG executive team, and we all look forward to collaborating with him on new endeavors that will help WDIG achieve its business goals.”
Most recently, Gordon served as prexy and general manager of WTVD-TV, the ABC-owned television affiliate in Raleigh, N.C. During his four-year tenure, Gordon was responsible for all aspects of station operations, including sales, news, promotions, programming, finance, engineering, Internet, legal and human resources.
Before joining WTVD-TV, Gordon spent 12 years in senior management at KABC-TV, the ABC-owned television station in Los Angeles, leading the station’s finance, administration and planning operations.
Between 1981 and 1985, Gordon was with ABC-owned San Francisco television station KGO-TV as assistant director of finance.