Broadband-based video-on-demand service Intertainer has tapped Stephen Condon as senior veep, chief marketing officer. Condon is responsible for spearheading Intertainer’s customer acquisition and retention efforts and brand development.
Condon will manage Intertainer’s internal marketing staff as well as external resources in the execution of advertising, direct marketing, promotions, and public relations campaigns.
His appointment comes as Intertainer prepares for its largest consumer marketing effort to date, with campaigns supporting launches in six new cities this month alone. Condon reports to Intertainer prexy and chief operating officer Stephen Ste. Marie. Condon has held senior marketing stints at ad agencies J. Walter Thompson, Chiat/Day and Campbell-Ewald.