ShowBiz Data, VidTrac team up

Companies to create comprehensive revenue service

HOLLYWOOD– has partnered with the Video Software Dealers Assn.’s VidTrac rental revenue tracking system to create a service offering customized reports reflecting a film’s box office gross and video rental revenue.

ShowBiz Data and the VSDA anticipate providing filmmakers, marketing executives and financiers with more comprehensive research about movie revenues than has previously been available in one place.

“The richness of the database makes it the place for insiders in our industry,” VSDA president Bo Andersen said. “Our joint portfolio of theatrical and video data provides valuable information creating the most complete view of revenues ever derived from movies.”

ShowBiz Data, founded in 1997, publishes and syndicates entertainment industry information, including release schedules, box office grosses, company-specific information and analysis, and talent credits and histories. It charges a subscription fee of $29.95 per month.

Pay-per-use system

VidTrac will contribute data on 5,000 VHS and DVD titles tracked since 1998, which will be available on a pay-per-use basis ranging from 50¢ to $100 per request.

A report on the top 200 rental titles for the week, for instance, runs $100, while the weekly performance of one title costs 50¢. In between are fees for such services as forecasting based on how similar titles have performed in the rental market. The VidTrac database can be searched in a variety of ways, including by title, star, director, producer, studio or genre.

ShowBiz Data founder Oliver Eberle said the company may look at switching to a subscription fee for video data in the future, but noted that the high price on some information now is intended to protect the data from unauthorized distribution. Company is also considering adding videogame and video sell-through data.

Andersen declined to estimate the potential revenue upside for the VSDA, which is sharing the revenue and investment costs with ShowBiz Data.

“Our purpose is to expand the granular understanding of our industry,” Andersen said. “If we were to break even, we’d be happy.”

(Marcy Magiera is editor of Daily Variety sister publication Video Business.)

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