DreamWorks’ megahit “Shrek” contains a lot of nose-thumbing at rival Disney’s animated heritage. And the pic’s DVD release may add even more fuel to the companies’ long-standing toon tiff.
The DVD date of Nov. 2 is an unusual choice for two reasons: It’s a Friday, not a Tuesday, when ancillary product customarily hits store shelves; and it just happens to be the same date the Mouse House bows Pixar toon “Monsters, Inc.”
When asked about the computer-animated monster matchup, a Disney spokesperson said only, “We wish them all the best.” A DreamWorks rep also downplayed the date, calling theatrical and video “two very different businesses.”
With a worldwide gross to date of $400 million and 11 hours of extras slated for its DVD version, “Shrek” is sure to get a heavy promo push. That could undercut the opening-weekend momentum of “Monsters.”
Having already seen “Shrek” dominate Disney’s “Atlantis” this summer, nothing could be sweeter for DreamWorks animation architect Jeffrey Katzenberg than showing up his ex-bosses again.