Cable operator Adelphia Communications has tapped TVN Entertainment Corp. to power the commercial rollout of its satellite-based video-on-demand service over the next five years. Adelphia also becomes a minority investor in TVN.
TVN will supply asset management/delivery package to enable Adelphia’s VOD products, including pay-per-view and TV-on-demand deployment. Company will package and deliver programming using its Digital Content Express services.
Adelphia plans to roll out its VOD service in the fourth quarter, with Cleveland and West Los Angeles targeted as the first markets.
TVN already supplies technology to deliver pay-per-view pics to cable operators for major studios. Burbank, Calif.-based company’s technology is also used to deliver programming to theaters digitally and via satellite.
“TVN’s end-to-end solution meets our requirements for interoperability, efficiency and security,” said Adelphia VP Jim Brown. “We also believe this system will enhance our ability to acquire on-demand content from numerous sources in a very cost-effective manner.”
Adelphia is the nation’s sixth-largest cable operator, with 5.7 million subscribers.