Uslan ushers in Branded consultancy

Firm seeks brands that can be built into worldwide franchises

HOLLYWOOD — Michael Uslan, an executive producer of the “Batman” feature franchise, has launched Branded Entertainment, a comic franchise consultancy that will serve as the exclusive representative of CrossGeneration Comics for film, TV and animation.

Uslan’s firm seeks brands that can be built into worldwide franchises in features, television series, cartoons, publishing, music and merchandising. Uslan will work with CrossGen publisher and CEO Mark Alessi and VP Tony Panaccio.

Based just outside Tampa, Fla., CrossGen launched last May and focuses on fantasy, adventure and sci-fi comic serials rather than traditional superheroes. Titles include “The First,” “Mystic,” “Sigil,” “Scion,” “Meridian,” “Crux” and “Sojourn.”

Flexible terms

CrossGen hopes to sidestep the traditional development hell faced by many comicbook franchises by offering flexible deal terms including development financing. Uslan will assume executive producer status on all CrossGen projects.

Uslan retains his partnership with Benjamin Melniker in Batfilm Prods., which originally optioned the “Batman” feature rights from DC Comics in 1979.

In addition to the live-action and animated “Batman” features, Uslan’s credits include Fox Kids’ “Where on Earth Is Carmen Sandiego?” and the CBS movie “Robin Cook’s Harmful Intent.” He was also executive producer of the PBS American Playhouse miniseries “Three Sovereigns for Sarah.”

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