U ups Rubin at home ent. Arm

Exec to continue to o'see biz affairs, prod'n, acquisitions

HOLLYWOOD — Robert W. Rubin has assumed overall responsibility for the day-to-day activities of Universal Home Entertainment Prods.

He will retain his executive VP title and continues to be responsible for business affairs, production and acquisitions. Rubin adds the title of executive VP of the recently formed Universal Pictures Franchise Development under president Louis Feola. UHEP is one of the business units under the umbrella UPFD.

Rubin’s new responsibilities include overseeing the group’s marketing and creative functions. He will assume responsibility for business affairs for Universal Pictures Visual Programming and the Consumer Products Group, the other business units under the UPFD umbrella.

“As the company’s franchise development effort expands to include the oversight of consumer products, visual programming and home entertainment production, Bob’s expertise will be critical to our continued growth,” Feola said.

During his 14 years at Universal, Rubin has held various senior executive positions including senior VP, business affairs, for Universal Pictures, where he was responsible for negotiating numerous talent and term deal agreements, including those at Amblin Entertainment and Imagine Entertainment.

Rubin joined Universal’s legal department in 1987.

UHEP is involved in the development and production of video premiere movies such as the “The Land Before Time,” “K9,” Beethoven” and “Slap Shot” sequels; live-action and animated television “Woody Woodpecker” and the upcoming Kids’ WB “The Mummy” series; and original programming for the Internet.

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