Three Brit praiseries stage a big Premier

DDA's Godwin-Austen to head new L.A. firm

LONDON — A new public relations powerhouse, dubbed Premier PR, has been formed by the merger of three British entertainment PR companies – Corbett & Keene, Falco Ink and Joy Sapieka Associates.

Premier PR has also opened an office in Los Angeles headed by veteran publicist Pamela Godwin-Austen, who was formerly senior VP at rival firm Dennis Davidson Associates.

The new venture comes under the umbrella of Miracle Media Group, a London-based marketing company which bought Corbett & Keene 18 months ago.

“We are confident that by uniting the talent and experience of these three companies, and with the support of the other marketing disciplines within the Miracle Media Group, we are creating a unique new PR and marketing operation that has no parallel within the international entertainment industry,” Miracle CEO David Willing said.

Miracle’s fast-growing empire also includes Picture Production Company, which makes movie trailers, design agency North Creative, and youth marketing agency Beatwax.

Sara Keene, Ginger Corbett, Joy Sapieka and Falco’s Chris Paton will all operate as directors of Premiere PR.

Corbett & Keene is one of London’s longest established PR companies, running UK campaigns for pics such as “Chicken Run,” “American Beauty,” “East Is East,” “Amores Perros” and “Shrek.” It also represents numerous pics at film festivals worldwide.

Paton quit DDA two years ago to found the London arm of New York PR agency Falco Ink, repping films such as “Billy Elliot” and “Tears of the Black Tiger” at the Cannes fest. Although Paton’s London operation is becoming part of Premiere PR, the New York side will remain independent.

Veteran TV and theater publicist Joy Sapieka reps numerous Brit TV series, as well as the Donmar Warehouse theater in London and its artistic director, Oscar-winning helmer Sam Mendes.

Premiere PR has also hired Magdalen Kennedy, formerly of Pathe, to work as VP of marketing in L.A. under Godwin-Austen.

Jenny Secombe, formerly the BBC’s publicity commissioner for entertainment, has been tapped as a consultant to launch a television PR department in London. She will be joined by Debbie Wilson, formerly of BBC Entertainment Publicity.

More Biz

  • Korean Giant to Emerge from CJ

    Korea's CJ Orders up Merger of Media and Shopping Units

    LONDON — A new public relations powerhouse, dubbed Premier PR, has been formed by the merger of three British entertainment PR companies – Corbett & Keene, Falco Ink and Joy Sapieka Associates. Premier PR has also opened an office in Los Angeles headed by veteran publicist Pamela Godwin-Austen, who was formerly senior VP at rival […]

  • Nicolas Winding Refn, Times Bridge Invest

    Nicolas Winding Refn, India’s Times Bridge Invest in Mubi Streaming Service

    LONDON — A new public relations powerhouse, dubbed Premier PR, has been formed by the merger of three British entertainment PR companies – Corbett & Keene, Falco Ink and Joy Sapieka Associates. Premier PR has also opened an office in Los Angeles headed by veteran publicist Pamela Godwin-Austen, who was formerly senior VP at rival […]

  • Los Angeles Women's March

    Natalie Portman, Allison Janney, Viola Davis Join Women's March Los Angeles Lineup

    LONDON — A new public relations powerhouse, dubbed Premier PR, has been formed by the merger of three British entertainment PR companies – Corbett & Keene, Falco Ink and Joy Sapieka Associates. Premier PR has also opened an office in Los Angeles headed by veteran publicist Pamela Godwin-Austen, who was formerly senior VP at rival […]

  • Leron GublerRalph Lawler receives a Star

    Hollywood Chamber of Commerce President Announces Retirement

    LONDON — A new public relations powerhouse, dubbed Premier PR, has been formed by the merger of three British entertainment PR companies – Corbett & Keene, Falco Ink and Joy Sapieka Associates. Premier PR has also opened an office in Los Angeles headed by veteran publicist Pamela Godwin-Austen, who was formerly senior VP at rival […]

  • CBS-Viacom Merger Talk Sows Tension Within

    Revival of CBS-Viacom Merger Talk Sows Tension Within Redstone Empire, Again

    LONDON — A new public relations powerhouse, dubbed Premier PR, has been formed by the merger of three British entertainment PR companies – Corbett & Keene, Falco Ink and Joy Sapieka Associates. Premier PR has also opened an office in Los Angeles headed by veteran publicist Pamela Godwin-Austen, who was formerly senior VP at rival […]

  • The Pretty Reckless - Taylor MomsenThe

    Concord Completes Acquisition of Razor & Tie, Denies Label Is Shutting Down

    LONDON — A new public relations powerhouse, dubbed Premier PR, has been formed by the merger of three British entertainment PR companies – Corbett & Keene, Falco Ink and Joy Sapieka Associates. Premier PR has also opened an office in Los Angeles headed by veteran publicist Pamela Godwin-Austen, who was formerly senior VP at rival […]

  • Shari Redstone Power of Women

    Shari Redstone Presses CBS To Consider Board Moves (Report)

    LONDON — A new public relations powerhouse, dubbed Premier PR, has been formed by the merger of three British entertainment PR companies – Corbett & Keene, Falco Ink and Joy Sapieka Associates. Premier PR has also opened an office in Los Angeles headed by veteran publicist Pamela Godwin-Austen, who was formerly senior VP at rival […]

More From Our Brands

Access exclusive content