DDA's Godwin-Austen to head new L.A. firm
LONDON — A new public relations powerhouse, dubbed Premier PR, has been formed by the merger of three British entertainment PR companies – Corbett & Keene, Falco Ink and Joy Sapieka Associates.
Premier PR has also opened an office in Los Angeles headed by veteran publicist Pamela Godwin-Austen, who was formerly senior VP at rival firm Dennis Davidson Associates.
The new venture comes under the umbrella of Miracle Media Group, a London-based marketing company which bought Corbett & Keene 18 months ago.
“We are confident that by uniting the talent and experience of these three companies, and with the support of the other marketing disciplines within the Miracle Media Group, we are creating a unique new PR and marketing operation that has no parallel within the international entertainment industry,” Miracle CEO David Willing said.
Miracle’s fast-growing empire also includes Picture Production Company, which makes movie trailers, design agency North Creative, and youth marketing agency Beatwax.
Sara Keene, Ginger Corbett, Joy Sapieka and Falco’s Chris Paton will all operate as directors of Premiere PR.
Corbett & Keene is one of London’s longest established PR companies, running UK campaigns for pics such as “Chicken Run,” “American Beauty,” “East Is East,” “Amores Perros” and “Shrek.” It also represents numerous pics at film festivals worldwide.
Paton quit DDA two years ago to found the London arm of New York PR agency Falco Ink, repping films such as “Billy Elliot” and “Tears of the Black Tiger” at the Cannes fest. Although Paton’s London operation is becoming part of Premiere PR, the New York side will remain independent.
Veteran TV and theater publicist Joy Sapieka reps numerous Brit TV series, as well as the Donmar Warehouse theater in London and its artistic director, Oscar-winning helmer Sam Mendes.
Premiere PR has also hired Magdalen Kennedy, formerly of Pathe, to work as VP of marketing in L.A. under Godwin-Austen.
Jenny Secombe, formerly the BBC’s publicity commissioner for entertainment, has been tapped as a consultant to launch a television PR department in London. She will be joined by Debbie Wilson, formerly of BBC Entertainment Publicity.