Starz Encore taps Hale exec VP

Chief Marketing Officer to focus on Starz in Demand

Starz Encore Group has upped senior VP of marketing and business development Mike Hale to executive vice president, chief marketing officer.

While focusing on marketing Starz on Demand, a video service with VCR-like qualities, Hale will continue to manage consumer and trade marketing, affiliate marketing, consumer research, analysis of sales and corporate communications.

Hale is a member of the marketing planning committee of the Cable & Telecommunications Assn. and is co-chair of the org’s 2002 digital conference in Los Angeles.

Hale previously served as director of corporate marketing at Times Mirror Cable TV.

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