NEW YORK — SFX Entertainment announced Wednesday a strategic alliance with Germany’s epm Media AG, a producer/promoter of live events and event marketing agency.
The move expands SFX’s European footprint, which includes the U.K., the Netherlands, Belgium, Sweden, Finland, Norway and Denmark.
Epm was founded in 1998 by Hans Peter Riegel, a former exec at advertising agency BBDO, and Lichte & Schramm, a German entertainment law firm. Firm produces and promotes performances by pop and rock music acts such as Whitney Houston, Beck, Moby, Die Toten Hosen, Gary Moore, Vienna Philharmonic Orchestra and Page & Plant. It also owns a leading online ticketing service.
SFX, a subsidiary of giant radio group Clear Channel Communications, is a producer and marketer of live entertainment events. It owns, operates or exclusively books 130 live entertainment venues in the U.S. and Europe.