SAG activist Amorde tapped

Former strike strategy chair will become special projects director

Longtime Screen Actors Guild activist Todd Amorde has been tapped as the director of the union’s special projects department.

Amorde, who served as chairman of SAG’s strike strategy committee during the six-month work stoppage against advertisers, will assume the post next week. SAG’s Hollywood board voted in November to recommend that Amorde be hired for the post.

Prior to the strike, Amorde had served as chairman of SAG’s national contract campaign committee and on the guild’s board of directors. He was part of the Performers Alliance coalition that began gaining power in 1997 and then helped elect William Daniels as president in 1999.

Amorde decided during the middle of the strike not to seek re-election to the SAG board.

The special projects department was set up in 1998 with the since-departed Rob Black as its chief to create a national education and information campaign about SAG’s contracts. The operation played a major role in coordinating the guild’s strike activities.

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