Less than a year after taking the helm of Premiere magazine, editor-in-chief Michael Solomon has ankled.
Hachette Filipacchi associate editorial director Peter Herbst has been tapped to succeed him.
Herbst will continue to function as associate editorial director of Hachette. That’s a more strategic job, involving regular communication with Hachette’s other editors-in-chief, in an effort to exploit editorial archives, book publishing opportunities and other extensions of the Hachette brands.
That may sound like a tall order for the editor of a monthly magazine with a bicoastal editorial outfit.
But Herbst said his two roles at Hachette are “congruent, because my first job in line extensions has been Premiere.”
Herbst hopes to launch a line of Premiere books and increase the magazine’s presence on TV.
“I look forward to growing the content that Premiere delivers to people who love the movies,” he said.
Editorial pages did not decline significantly under Solomon, but he wasn’t able to lift the mag out of the steep ad slide that began under Premiere’s previous editor, Jim Meigs. When Solomon joined the mag in November, ad pages were down 36.5%, from 77 to 49, from November of the previous year.