No. 30: Rogers Communications

Toronto

Revenue: $2.352 billion

Profit: $95 million

Rogers Communications is charging ahead with its plan to evolve into an integrated media company with investment-grade status.

Company’s cable asset swap last year along regional lines was a good start, but then its acquisition of cabler Videotron fell through. Undeterred, Rogers turned around and purchased Cable Atlantic. It also made strong bids on the content side and won a handful of digital specialty channel licenses, three of which are due to launch in September.

When Canada’s broadcast regulator did an about-face, deciding it would be OK for cablers to control analog specialty channels, Rogers quickly upped its interest in SportsNet from 40% to 80%. The channel serves as a perfect platform for recent acquisitions the Toronto Blue Jays baseball and Phantoms football teams.

“Rogers’ cable, media and wireless divisions will promote the Jays and Phantoms through their distribution and content platforms,” promised Rogers prexy and CEO Ted Rogers. “Likewise, the Rogers brand will be promoted by our sports teams.”

Rogers is also applying for four more analog stations.

However, the company’s long-term debt has mounted to $2.5 billion, and it is being sued by a group of high-speed Internet customers who claim that Rogers@Home let them down one too many times. Plus, some shareholders are stonewalling plans to privatize the company’s underperforming wireless division.

But Rogers intends to stay the course, expanding “both organically and through acquisitions, while focusing on convergence opportunities.”

More Biz

  • John Lasseter Pixar

    John Lasseter Takes Leave of Absence From Disney/Pixar, Apologizes for Unwanted Hugs

    Toronto Revenue: $2.352 billion Profit: $95 million Rogers Communications is charging ahead with its plan to evolve into an integrated media company with investment-grade status. Company’s cable asset swap last year along regional lines was a good start, but then its acquisition of cabler Videotron fell through. Undeterred, Rogers turned around and purchased Cable Atlantic. […]

  • at&t time warner merger

    AT&T-Time Warner Merger: Does the DOJ Have a Case?

    Toronto Revenue: $2.352 billion Profit: $95 million Rogers Communications is charging ahead with its plan to evolve into an integrated media company with investment-grade status. Company’s cable asset swap last year along regional lines was a good start, but then its acquisition of cabler Videotron fell through. Undeterred, Rogers turned around and purchased Cable Atlantic. […]

  • Variety Announces Inductees to Home Entertainment

    Chris Meledandri, WB's Jim Wuthrich, Vudu Join Variety's Home Entertainment & Digital Hall of Fame

    Toronto Revenue: $2.352 billion Profit: $95 million Rogers Communications is charging ahead with its plan to evolve into an integrated media company with investment-grade status. Company’s cable asset swap last year along regional lines was a good start, but then its acquisition of cabler Videotron fell through. Undeterred, Rogers turned around and purchased Cable Atlantic. […]

  • Al Franken

    Former Female 'Saturday Night Live' Staffers Issue Statement of Support for Al Franken

    Toronto Revenue: $2.352 billion Profit: $95 million Rogers Communications is charging ahead with its plan to evolve into an integrated media company with investment-grade status. Company’s cable asset swap last year along regional lines was a good start, but then its acquisition of cabler Videotron fell through. Undeterred, Rogers turned around and purchased Cable Atlantic. […]

  • Harvey Weinstein

    Female-Led Investor Groups Target Weinstein Co. Acquisition

    Toronto Revenue: $2.352 billion Profit: $95 million Rogers Communications is charging ahead with its plan to evolve into an integrated media company with investment-grade status. Company’s cable asset swap last year along regional lines was a good start, but then its acquisition of cabler Videotron fell through. Undeterred, Rogers turned around and purchased Cable Atlantic. […]

  • Randall Stephenson

    AT&T Begins PR Battle Against Justice Department From CNN News Room

    Toronto Revenue: $2.352 billion Profit: $95 million Rogers Communications is charging ahead with its plan to evolve into an integrated media company with investment-grade status. Company’s cable asset swap last year along regional lines was a good start, but then its acquisition of cabler Videotron fell through. Undeterred, Rogers turned around and purchased Cable Atlantic. […]

  • AT&T

    Writers Guild of America West Backs Blocking AT&T-Time Warner Merger

    Toronto Revenue: $2.352 billion Profit: $95 million Rogers Communications is charging ahead with its plan to evolve into an integrated media company with investment-grade status. Company’s cable asset swap last year along regional lines was a good start, but then its acquisition of cabler Videotron fell through. Undeterred, Rogers turned around and purchased Cable Atlantic. […]

More From Our Brands

Access exclusive content