Market Matters

Informal London Screenings on Oct. 22-26

The informal pre-Mifed market, London Screenings, takes place Oct. 22-26 in and around the British capital’s West End cinemas in Soho, Mayfair and Piccadilly.

Most sales companies will hold court in hotels, such as Le Meridien near Piccadilly Circus and the Radisson Hampshire Hotel on Leicester Square. Buyers tend to favor the Berners hotel, but many attendees will be tucked away quietly in smaller boutique digs such as the Covent Garden Hotel.

As for the main service providers, Fusion Events/London Screenings Ltd., headed by JoJo Dye and Emma Bewick, will be located on the mezzanine level of Le Meridien, and Soho Screenings, run by Sandy Mandelberger, again will occupy most of the Hampshire Hotel lobby.

A market registration service, run by Alexis Bicat, is accessible via the Internet at www.londonscreenings.com. The Web site for London Screenings Ltd. is www. londonscreenings.org.

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