Pearson takes creative post

HOLLYWOOD — Lou Novak, former senior exec at Galoob, Mattel and Coleco, has been named CEO of Mainframe Entertainment. Former CEO Ian Pearson assumes the newly created position of chief creative officer.

“I am very excited to be joining one of the entertainment industry’s leading organizations in computer animation,” Novak said. “I plan to work with Mainframe’s experienced creative team to develop and market new properties, as well as pioneer new techniques in computer animation.”

“Lou has contributed to the rapid growth and achievements of several leading companies,” Pearson said. “His years of experience, outstanding leadership and strong business sense make him ideally suited to propel Mainframe to the next level of success.”

Before joining Mainframe, Novak was president-CEO of Videosnap, a Gotham-based streaming media application service provider.

Pearson founded Mainframe Entertainment with partners Phil Mitchell and Gavin Blair in 1993, and is responsible for the development and production of the world’s first computer-animated TV series, “ReBoot.”

Mainframe is producing “Action Man” and the new “Heavy Gear” TV series. The studio also is in production on a large-format stereoscopic feature film based on “Gulliver’s Travels” for release in Imax 3-D theaters.

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