Peter Levin, who ankled Lynx Technology Group earlier this year as managing director and partner of Michael Ovitz’s technology arm, has founded sports venture Battle Management, together with former Interlight veep Jeremy Lappen and former World Championship Wrestling topper Eric Bischoff.
The Los Angeles company reps talent in mixed martial arts, a sport second only to soccer in popularity around the world. Similar to ultimate fighting, the sport combines all the skill sets of the various martial arts disciplines — wrestling, boxing, judo and karate — into one event.
So far, Battle’s clients include Mark Coleman and Randy Couture, first- and second-ranked heavyweight competitors, as well as five former Olympics competitors and one silver medalist in the 2000 games.
Additionally, Battle Management has pacted with Creative Artists Agency for representation for its management roster and to help in Battle’s packaging and distribution of television properties. Mixed martial arts competitions are currently being broadcast on DirecTV and InDemand.
“It is the No. 2 sport in Japan behind baseball and the number two sport behind soccer in both the Netherlands and Brazil,” said Levin, who serves as managing director of Battle Management. “It is gaining tremendous momentum here in the U.S. and in conjunction with CAA, we think we can help introduce mixed martial arts to a more mainstream audience.”
Battle has already begun discussions with foreign and domestic distributors about creative programming geared around the sport and the roster of talent they represent.
“This sport has all the elements needed to be extremely successful and with its recent sanctioning by the Nevada State Athletic Commission and the scheduling of events in Las Vegas, it is a very exciting time for the sport,” said Lappen, who serves as co-managing director of Battle, alongside Levin.
Eric Bischoff is chief operating officer, while Mike Rielly, director of operations and former Lynx staffer, fills out Battle’s roster of execs.
Levin, who left Lynx in February to concentrate on the sports world, is also an owner of the Chicago Arena Football franchise The Rush, as well as three minor league baseball teams through a separate entity called the York Group.