Lescure memoir set for October bow

Book follows exec's life from Parisian childhood to creation of Viv U

PARIS — Pierre Lescure has become the second senior Vivendi Universal exec to bare his soul in an autobiography, the soon-to-be-published “Histoire de Desires,” following Jean-Marie Messier’s confessionary tome “J6M.com.”

Whereas Messier’s book was a manifesto of his business philosophy, with fascinating insights into the chumminess between international media moguls, Lescure’s promises to be more personal.

According to the blurb from French publisher Les Editions du Seuil, it traces the Canal Plus topper’s life from childhood in a Paris suburb, where he was raised by communist parents, to Vivendi U’s creation last year.

But it remains to be seen whether Lescure will shed any new light on the behind-the-scenes struggles as Vivendi U came into being. Book, co-written by Studio magazine editor Jean-Pierre Lavoignat, hits French stands Oct. 17.

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