King World Prods. has promoted two longtime marketing execs: Delilah Loud has been upped to senior VP and Chris Carson has been tapped VP in the ad-promo department.
Loud, who has been VP of ad-promo at the company for nearly a decade, will head the department, reporting to Roger King, chairman-CEO of CBS Enterprises and King World Prods.
She’ll oversee the development of all King World firstrun and off-net product launch campaigns and will handle on-air and print development for the current roster of shows.
Carson will be responsible for development and creation of all trade, consumer and new-media advertising and promotion. He’ll also supervise a variety of corporate projects and oversee the production of all advertising and promo materials on behalf of King World and its series for key industry events and conventions.
Loud joined King World in 1990 as director of print advertising. Carson started at King World in 1989 as manager of ad-promo and was promoted to director in 1998.