UIP outbids Fox for marketing exec's services
United Intl. Pictures has won a tug-of-war for the services of Tomas Jegeus, who will move from 20th Century Fox to UIP’s London headquarters to spearhead international marketing.
Fox tried valiantly to keep Jegeus, who is the distrib’s Hong Kong-based Asia/Pacific marketing VP, but could not match UIP’s offer in terms of dollars or status.
Jegeus, who is expected to sign on as senior VP, international marketing, at UIP in early January, replaces exec VP Peter Rose, who is departing Oct. 31 after electing not to renew his contract.
Rose has decided to return to his native Australia, where he will probably seek a position in pay TV, after nearly three and a half years with UIP.
It’s quite a career leap from a regional marketing post to heading a worldwide marketing operation, but UIP and partner studios Paramount and Vivendi Univerdal clearly believe Jegeus has the necessary experience and qualifications.
“He’s talented, enthusiastic and aggressive; he will rise to the challenge,” says UIP president/chief operating officer Andrew Cripps, who points to Jegeus’ current role, which includes oversight of Fox’s marketing in Japan and Australia, and his previous positions with Fox in the U.K. and Columbia TriStar and Svensk Film in his native Sweden.
Jegeus said, “UIP has given me the tremendous opportunity to draw from my recent experience in the Asia/Pacific region and my prior positions in Europe to market films on a global basis. While I have thoroughly enjoyed my many years with Fox and will miss my friends and colleagues there, I very much look forward to working with the team at UIP and the partner studios.”
Fox Intl. president Scott Neeson told Variety, “We would have loved to keep him, but he wants to live in London and UIP offered him the most senior job (in London). Tomas is terrific: we wish him well and he’ll be sorely missed.”
Neeson said he hopes to name Jegeus’ successor within a couple of weeks. Cripps indicated he and UIP chairman/CEO Paul Oneile will oversee marketing until Jegeus is in place.