Freston on: TNN

'National Channel' to evolve

MTV Networks topper Tom Freston’s newest domestic baby, the revamped TNN: The National Channel, continues to evolve.

Formerly known as country cabler The Nashville Network, TNN was put under Freston’s command shortly after Viacom acquired CBS (which had owned the channel) in 2000.

The stage was set to turn TNN into a broader, entertainment-driven outlet after it outbid USA for rights to World Wrestling Federation programming.

Freston, however, bristles at calling TNN a “general entertainment channel.”

“The general entertainment category is not a great thing,” he says. “We’ve never been a general anything. TNN is a work-in-progress. Our goal is to engineer it into a demo-specific channel in a (younger) age group.”

TNN, which has started using slogan “We’ve Got Pop,” will supplement its wrestling programs with a variety of male-oriented program acquisitions this fall, including “Star Trek: Next Generation,” “Star Trek: Voyager,” “Baywatch” and “MadTV.”

Original programming will include series such as “Fame in 15,” which looks at people who had brushes with celebrity, and “Ultimate Revenge.”

The net also will air repeats of CBS’ hit drama “CSI: Crime Scene Investigation” starting in 2002 — but Freston cautions that TNN won’t simply turn into an outlet for second runs of CBS fare.

“We don’t see TNN as having to live off the fat of CBS,” he says. “We see TNN as an independent channel that programs itself with 50% of its own programming where it makes sense.”

More Biz

  • Prince Harry and Meghan MarkleThe wedding

    How Oprah, Ava DuVernay and Reese Witherspoon Celebrate the Royal Wedding

    MTV Networks topper Tom Freston’s newest domestic baby, the revamped TNN: The National Channel, continues to evolve. Formerly known as country cabler The Nashville Network, TNN was put under Freston’s command shortly after Viacom acquired CBS (which had owned the channel) in 2000. The stage was set to turn TNN into a broader, entertainment-driven outlet […]

  • Prince Harry and Meghan MarkleThe wedding

    Watch the Gospel Choir's Rendition of 'Stand By Me' at the Royal Wedding

    MTV Networks topper Tom Freston’s newest domestic baby, the revamped TNN: The National Channel, continues to evolve. Formerly known as country cabler The Nashville Network, TNN was put under Freston’s command shortly after Viacom acquired CBS (which had owned the channel) in 2000. The stage was set to turn TNN into a broader, entertainment-driven outlet […]

  • Prince Harry and Meghan MarkleThe wedding

    Prince Harry Marries U.S. Actress Meghan Markle

    MTV Networks topper Tom Freston’s newest domestic baby, the revamped TNN: The National Channel, continues to evolve. Formerly known as country cabler The Nashville Network, TNN was put under Freston’s command shortly after Viacom acquired CBS (which had owned the channel) in 2000. The stage was set to turn TNN into a broader, entertainment-driven outlet […]

  • Prince Harry and Meghan MarkleThe wedding

    Thousands Descend on Windsor for Wedding of Prince Harry and Meghan Markle

    MTV Networks topper Tom Freston’s newest domestic baby, the revamped TNN: The National Channel, continues to evolve. Formerly known as country cabler The Nashville Network, TNN was put under Freston’s command shortly after Viacom acquired CBS (which had owned the channel) in 2000. The stage was set to turn TNN into a broader, entertainment-driven outlet […]

  • Andrea Tantaros sues Fox News

    Judge Dismisses Andrea Tantaros Wiretapping Suit Against Fox News

    MTV Networks topper Tom Freston’s newest domestic baby, the revamped TNN: The National Channel, continues to evolve. Formerly known as country cabler The Nashville Network, TNN was put under Freston’s command shortly after Viacom acquired CBS (which had owned the channel) in 2000. The stage was set to turn TNN into a broader, entertainment-driven outlet […]

  • India's Bollywood Biz Fuels Film Production

    Business From India Fuels Growth of Film Biz in Abu Dhabi

    MTV Networks topper Tom Freston’s newest domestic baby, the revamped TNN: The National Channel, continues to evolve. Formerly known as country cabler The Nashville Network, TNN was put under Freston’s command shortly after Viacom acquired CBS (which had owned the channel) in 2000. The stage was set to turn TNN into a broader, entertainment-driven outlet […]

More From Our Brands

Access exclusive content