VP to o'see research, marketing efforts
Fox Broadcasting Co. has upped Giles Lundberg to exec VP, research and marketing.The veteran Fox exec, who was formerly senior veep, research and marketing, oversees all research and research-related marketing efforts for the network. “Giles has been an invaluable member of the Fox team for over 13 years now,” said Gail Berman, Fox’s president of entertainment, to whom Lundberg will continue to report. Berman credited Lundberg’s research and information-gathering skills with helping the net make bold programming and scheduling moves. Lundberg joined Fox in 1988 as director of sales research and marketing.