Disney characters take a sip of Minute Maid

New drinks include Mickey's X-treme Coolers and Pooh's 100 Acre Wood Apple-Berry

Walt Disney Co. said Wednesday it has inked a global marketing deal with Coca-Cola to feature Disney characters on Minute Maid beverages.

Juices, milks, punches and smoothies made by the Coke unit will be packaged in containers featuring the likes of Mickey Mouse and Winnie the Pooh. The first products to hit the market will be Mickey’s X-treme Coolers, a new vitamin-fortified juice drink targeted to kids, and Pooh’s 100 Acre Wood Apple-Berry.

Both lines will be introduced to U.S. supermarkets during 2001. Coca-Cola expects to roll out the Disney-branded children’s beverages internationally in 2002.

“Maid brands have consistently delivered quality products and value to consumers for generations. This agreement represents an exciting new direction for Disney and a unique way to bring Disney magic to children worldwide,” said Andy Mooney, president of Disney Consumer Products Worldwide.

Disney has been looking carefully at how to get the most out its brands as part of an ongoing evaluation and revamp of its giant consumer products business.

More Biz

  • Ellen Degeneres Racism

    Entertainment Leaders Set to Celebrate Special Olympics 50th Anniversary

    Walt Disney Co. said Wednesday it has inked a global marketing deal with Coca-Cola to feature Disney characters on Minute Maid beverages. Juices, milks, punches and smoothies made by the Coke unit will be packaged in containers featuring the likes of Mickey Mouse and Winnie the Pooh. The first products to hit the market will […]

  • Lauren Sivan

    Accuser Lauren Sivan Reacts to Harvey Weinstein's Arrest: 'He Should Be in Jail'

    Walt Disney Co. said Wednesday it has inked a global marketing deal with Coca-Cola to feature Disney characters on Minute Maid beverages. Juices, milks, punches and smoothies made by the Coke unit will be packaged in containers featuring the likes of Mickey Mouse and Winnie the Pooh. The first products to hit the market will […]

  • Netflix Reed Hastings

    Netflix Stock Closes at All-Time High, Nudging Market Cap Ahead of Disney's Again

    Walt Disney Co. said Wednesday it has inked a global marketing deal with Coca-Cola to feature Disney characters on Minute Maid beverages. Juices, milks, punches and smoothies made by the Coke unit will be packaged in containers featuring the likes of Mickey Mouse and Winnie the Pooh. The first products to hit the market will […]

  • Mario Batali

    Mario Batali's Three Las Vegas Restaurants to Close Following Harassment Allegations

    Walt Disney Co. said Wednesday it has inked a global marketing deal with Coca-Cola to feature Disney characters on Minute Maid beverages. Juices, milks, punches and smoothies made by the Coke unit will be packaged in containers featuring the likes of Mickey Mouse and Winnie the Pooh. The first products to hit the market will […]

  • Hollywood's Magic Castles Head to China

    Hollywood's Magic Castles Head to China

    Walt Disney Co. said Wednesday it has inked a global marketing deal with Coca-Cola to feature Disney characters on Minute Maid beverages. Juices, milks, punches and smoothies made by the Coke unit will be packaged in containers featuring the likes of Mickey Mouse and Winnie the Pooh. The first products to hit the market will […]

  • Is Spotify Walking Back Its Anti-Hate

    Is Spotify Walking Back Its Anti-Hate Policy?

    Walt Disney Co. said Wednesday it has inked a global marketing deal with Coca-Cola to feature Disney characters on Minute Maid beverages. Juices, milks, punches and smoothies made by the Coke unit will be packaged in containers featuring the likes of Mickey Mouse and Winnie the Pooh. The first products to hit the market will […]

More From Our Brands

Access exclusive content