MIAMI — Mexico City-based Corporacion Interamericana de Entretenimiento has tapped Bruce Moran prexy of a new U.S. holding company, CIE USA Entertainment.
The creation of an umbrella for its U.S. operations signals the growing importance of the market — both Hispanic and Anglo — for CIE, particularly since the U.S. economy is stronger compared to that of Latin America.
CIE is Latin America’s largest promoter of live events. It also has film production, theme park, racing, venue management and other interests in the region and in Spain, but it is heavily concentrated in Mexico.
Moran was previously president of Ocesa Presents, the New York-based booking office and promoter for live entertainment, mostly music acts but also sports and theatrical events, for Latin America. It is currently handling Eric Clapton’s Latin American tour.
Veepee Phil Ernst has been upped to replace Moran at Ocesa, which has promoted some U.S. tours since 1995.
Both CIE USA and Ocesa Presents remain based in New York.
In addition to Ocesa Presents, Moran will oversee Los Angeles-based Hauser-CIE Entertainment, which specializes in promoting Latin music in the U.S., and MakePro USA, a division that seeks sponsorship opportunities.
Hernand Gonzalez has been tapped senior vice president of marketing and sponsorship at MakePro, which recently set up shop in Miami. He was previously VP of marketing services for Cardenas/Fernandez Associates, an affiliate of Clear Channel Entertainment (formerly SFX).
“As we continue to grow CIE’s initiatives globally and in the U.S., it becomes increasingly important to broaden our outreach in North American-based marketing and sponsorship initiatives,” Moran said.